About Us
Kristy Elder, MSN, RN, Founder and President
As President of Apricity Healthcare Solutions, LLC, Kristy brings more than 20 years of diverse healthcare experience to her role. Her career has spanned bedside nursing, leadership, case management/UM, regulatory oversight, and denials management, giving her a deep and well-rounded understanding of the industry.
With a deep passion for navigating healthcare policies and payer regulations, Kristy is an industry leader in payer and regulatory compliance, appeal strategy, and denials prevention. Before building high-performing appeal teams, she personally overturned more than $50 million in clinical appeals. As President, Kristy's focus is on leading her team to provide expert knowledge and service to the clients we serve.
Kristy earned her master’s degree in Health Systems Leadership from Gonzaga University. She is married to her husband, Adam, and together they are raising two teenage sons, Lane and Landon, who keep them busy with their active schedules.
Adam Elder, MS, Founder
Adam began his career in the healthcare industry over 20 years ago. During that time, he has provided executive level leadership in the hospital and healthcare clinic settings focusing on quality and safety. He has extensive experience in Accountable Care Organization leadership, departmental management, and measures to improve patient’s access to care.
Adam earned his master’s degree in healthcare patient safety leadership from the University of Illinois at Chicago- School of Medicine.
Colleen Sorensen, BSN, RN, Director of Clinical Denials
Colleen has over 18 years of experience as a Registered Nurse caring for patients in acute care settings such as Pediatrics, Medical Surgical, Cardiac, post anesthesia care, Orthopedic clinic nursing, and public health. She utilizes her extensive nursing clinical knowledge to develop strategies to prevent, analyze, and appeal both authorization and medical necessity insurance denials for Apricity’s clients. While no longer in the acute patient care setting, Colleen’s passion for patient advocacy continues to be fulfilled in her role at Apricity. Prior to joining Apricity, Colleen worked at a major health system in Clinical Denial Management, working closely with Revenue Cycle and Utilization Management and has personally overturned several million dollars in clinical appeals. Colleen is married to her husband Ross and they have two very active young boys. She spends her free time traveling with her family, reading, and enjoying all outdoor activities.
Janna Friday, Director of Finance
Janna began her career with Apricity HS, LLC in 2025 as the Director of Finance. She ensures that the financial and accounting operations at Apricity are running smoothly. Janna grew up in a small town and saw firsthand how important rural medicine is to the local community. She graduated from Eastern Illinois University with a degree in accounting as well as a minor in pre-law. Prior to joining Apricity, she worked as an internal auditor for a fortune 100 company where she obtained her Certified Internal Auditor designation. She also has 15 years' experience in the banking industry working as a Vice President and overseeing the accounting and daily operations at a local community bank. Outside of work, she enjoys traveling to the beach and spending time with her husband Keith and their three children.